Prioritize good user experience

If you consider the whole experience, your application and sites will feel delightful. But to get there, it’s sometimes major: You’ll probably have to substantially refactor your frontend code, maybe fire a few vendors, and while you’re at it, you’ll probably want to a redesign, maybe even reconsider your audience focus alltogether.

It was bad when there was just a single Chumbox at the bottom of the page, but with when you see two ugly flashing ads overlapping with each other, don’t you ever think “enough is enough? (Well, that’s why your users choose to use adblockers where they can…)

News and media publishers struggle with the challenges of mobile responsiveness, offline sync and rapidly evolving consumer tastes. Smartly designed responsive websites started coming to market almost 15 years ago. If your site sucks on mobile, you’re almost a decade behind the rest of the pack.

Insetad, prioritize clear and intuitive navigation. Allow users to easily find the content they are looking for, with no jumps and bumps in the layout. A well-organized site structure and prominent search functionality can help users quickly locate the content they are interested in, regardless if it’s an article, video, or podcast.

By providing a valuable and engaging experience, you can create a positive brand association that keeps users engaged and coming back for more. And if it takes forever to load, well, that’s the biggest sin of them all…