# data-driven dispatches

  • Editorial workflows require more clarity

    Editorial workflows require more clarity

    Digital Strategy Editorial workflows require more clarity Consider this common reality for a site owner or manager: You’ve bought, built or inherited a website or application. And well, it’s a lot. And it’s not perfect. So you’ve had to customize it all to fit your needs. Well, perhaps your frontend code in your doesn’t work…

  • Your mobile audiences deserve better

    Your mobile audiences deserve better

    We could be doing better… But why is it that so many organizations treat their users like rocks they can squeeze for more juice?

  • Getting “better SEO” isn’t enchantment

    Getting “better SEO” isn’t enchantment

    Digital Strategy Getting “better SEO” isn’t enchantment SEO is often seen as a mystical art, where practitioners wield secret techniques to magically boost a website’s visibility. Sometimes it feels like algorithms bow to our expertise, as if we whispered secrets of discoverability, ensuring publishers’ content waltzed into the spotlight. In reality, experts don’t possess some…

  • Get better at competitor analysis

    Get better at competitor analysis

    Digital Strategy Get better at competitor analysis Do you really know what the best strategy moving forward is? Studying how your competitors think and how this changes over time will better position you in an ever-changing market. Understanding your competitors is key to developing a successful strategy. By analyzing their strengths, weaknesses, and strategies, you…

  • There are no magic beans to grow revenue

    There are no magic beans to grow revenue

    Digital Strategy There are no magic beans to grow revenue Constant experimentation and consistent measurement is the best way forward, and these two are pillars toward long-term success. Relying on outdated or generic strategies you found on an SEO blog or “worked 10 years ago” is like planting seeds and expecting a beanstalk to shoot…

  • Prioritize good user experience

    Prioritize good user experience

    Digital Strategy Prioritize good user experience If you consider the whole experience, your application and sites will feel delightful. But to get there, it’s sometimes major: You’ll probably have to substantially refactor your frontend code, maybe fire a few vendors, and while you’re at it, you’ll probably want to a redesign, maybe even reconsider your…

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